Monthly archives: June 2008

Kids Marketing

There is a lot of debate currently in Australia about the ethics of kids marketing,  mostly targeted at the fast  or “junk” food companies.  This is also tied to the practice of licensing, co-marketing around film and TV properties which has been common practice for many years.  That little green […]

Mobile TV old style

There is a lot of debate about digital mobile television in Australia at the moment and who will bid on the upcoming spectrum being auctioned later this year.   What types of services will be offered and what effect it will have on the advertising pie, not to mention how mobile […]