Yearly archives: 2008

Smart Car

While overseas recently I had the opportunity to hire a car for two days to explore the south of France.  By shear coincidence I was staying next to an outlet that had the Daimler Chrysler Smart Car. At first glance this small pug like vehicle looks more at home in […]

Pod, Mod, Mob & Mash

The mantra is to provide a range of content on a variety of platforms, to extend reach, brand and perhaps revenues. While the current trends show an increasing appetite for short and increasingly long form content on mobile handsets,  and i-pods it remans difficult to extract revenue from these enhancements […]


From Wikipedia – QRIO (“Quest for cuRIOsity”, originally named Sony Dream Robot or SDR) was to be a bipedal humanoid entertainment robot developed and marketed (but never sold) by Sony to follow up on the success of its AIBO toy. QRIO stood approximately 0.6 m (2 feet) tall and weighed […]

Life in the digital fish bowl

Privacy in the digital age may be on the endangered species list.  Our cities are overflowing with cameras.  Red-light, traffic and speed cameras are now common place.  The amount of surveillance cameras that adorn any city street would make George Orwell blush.  Add to this the proliferation of citizen owned […]

Kids Marketing

There is a lot of debate currently in Australia about the ethics of kids marketing,  mostly targeted at the fast  or “junk” food companies.  This is also tied to the practice of licensing, co-marketing around film and TV properties which has been common practice for many years.  That little green […]