Digital Culture


Kids Marketing

There is a lot of debate currently in Australia about the ethics of kids marketing,  mostly targeted at the fast  or “junk” food companies.  This is also tied to the practice of licensing, co-marketing around film and TV properties which has been common practice for many years.  That little green […]


Interface Shift

From science fiction to reality?  The next big thing according to Mr Bill Gates and others is the shift to a more “natural user interface”  The demise of the mouse and keyboard are within the next digital decade according to Gates recent speech at CES 2008    The use of highly […]


Digital Home 2.0

Our humble homes have been undergoing an internal makeover with the advent of new technology a slow and subtle shift but it is well underway.  Over the last 10 years we have  lost the humble turntable, VCR and cassette player. These have been replaced with iPods, DVD players, Home computers, […]


e-Cash

Increasingly we are becoming a cashless society, with so many ways to transfer funds at our finger tips.   Online banking, paypal, credit cards, EFTPOS, e-toll cards and debit cards are now so entrenched in our daily lives that we almost  have no need to carry real money at all. The […]


High Speed

Broadband growth and speeds in Australia have lagged other OECD countries.  It has hurt our international competitiveness and the growth of innovative new businesses.  The debate has been raging for over a decade and generally has been linked to privatisation issues of the incumbent telco to add to the complexity. […]