mcluhan


iPhone

Now that the initial launch hype has calmed what are the punters saying about the iPhone. While initial sales were below analyst predictions a  respectable 270K units were sold in 30 hours to from launch to the end of Apples third qtr.  That has now translated to 1 million units […]


Brand Crossing

There is no denying that Asia represents a major opportunity for most western companies to grow their markets.  With ballooning middle classes emerging in India and china alone bigger than any current market combined. How we adapt our brands in these markets is key to success.  The upcoming Beijing Olympic […]


We Like to Watch

So if someone told you in 1999 that the top rating TV show for almost seven years would be a program where people sit around a house and are filmed doing nothing and talking shit, what would you say? Well that’s the format of the reality show Big Brother, which […]


e-Cash

Increasingly we are becoming a cashless society, with so many ways to transfer funds at our finger tips.   Online banking, paypal, credit cards, EFTPOS, e-toll cards and debit cards are now so entrenched in our daily lives that we almost  have no need to carry real money at all. The […]


Something in my pocket

I recently purchased the new Nokia mobile device N95.  Notice I didnt use the word phone. The N95 is a multimedia origami device,  Digital camera ( 5 mega pixel), computer,  a GPS unit,  photo, music and video player and oh yes you can also make phone calls via voice and […]