mcluhan


Life in the digital fish bowl

Privacy in the digital age may be on the endangered species list.  Our cities are overflowing with cameras.  Red-light, traffic and speed cameras are now common place.  The amount of surveillance cameras that adorn any city street would make George Orwell blush.  Add to this the proliferation of citizen owned […]


Kids Marketing

There is a lot of debate currently in Australia about the ethics of kids marketing,  mostly targeted at the fast  or “junk” food companies.  This is also tied to the practice of licensing, co-marketing around film and TV properties which has been common practice for many years.  That little green […]


Mobile TV old style

There is a lot of debate about digital mobile television in Australia at the moment and who will bid on the upcoming spectrum being auctioned later this year.   What types of services will be offered and what effect it will have on the advertising pie, not to mention how mobile […]


Interface Shift

From science fiction to reality?  The next big thing according to Mr Bill Gates and others is the shift to a more “natural user interface”  The demise of the mouse and keyboard are within the next digital decade according to Gates recent speech at CES 2008    The use of highly […]


Digital Home 2.0

Our humble homes have been undergoing an internal makeover with the advent of new technology a slow and subtle shift but it is well underway.  Over the last 10 years we have  lost the humble turntable, VCR and cassette player. These have been replaced with iPods, DVD players, Home computers, […]